The NBA is making a highly awaited comeback to China in 2025, with the Brooklyn Nets and Phoenix Suns scheduled to face off in two preseason games in Macao. This event marks a significant step in the league's efforts to strengthen its international presence and engage with Chinese fans.
The NBA is poised for a historic return to China in 2025, with the Brooklyn Nets and Phoenix Suns set to play two highly anticipated preseason games in Macao. This marks the league’s first major step in reinvigorating its presence in the Chinese market, which has been a significant hub for the NBA’s international growth over the years. The games in Macao, scheduled for October 2025, are expected to not only strengthen the NBA’s brand but also foster renewed engagement with a key segment of its global fanbase.
The NBA’s relationship with China dates back to the 1980s, when the league first began broadcasting its games in the country. Since then, the NBA has grown into one of the most popular sports leagues in China, with millions of fans following the league through various media platforms. China’s burgeoning middle class and passion for basketball made it a prime market for the NBA, leading to the establishment of various initiatives, such as the NBA China office, the development of youth programs, and the hosting of games in the country.
However, in recent years, the relationship has been strained. The controversy surrounding Houston Rockets general manager Daryl Morey’s tweet in support of Hong Kong’s pro-democracy protests in 2019 led to a diplomatic crisis, causing a significant setback for the NBA in China. The fallout included the suspension of broadcasting of NBA games on Chinese state-run TV networks and the cancellation of several events and merchandise deals. Since then, the NBA has worked hard to rebuild its relationship with China, with 2025’s preseason games in Macao serving as an important part of that effort.
The two preseason games, scheduled for late October 2025, will feature the Brooklyn Nets and Phoenix Suns—two teams with exciting rosters and international stars. These matchups will be held at the newly developed Macao Forum, a state-of-the-art arena designed to host large-scale events and attract global audiences. The choice of Macao is significant as it serves as a neutral and emerging hub for international events, blending the appeal of nearby Hong Kong with its own growing influence as a global entertainment destination.
The games are set to attract not only a large crowd in Macao but also extensive media coverage across Asia, especially in China. For both teams, this represents an opportunity to showcase their talent on a massive international stage. The Suns, led by dynamic players such as Devin Booker and Kevin Durant, are one of the most exciting teams in the Western Conference. Meanwhile, the Nets, with a new roster and an evolving team identity, will look to make a statement with their young and energetic squad.
The NBA’s return to China is about more than just showcasing games to a global audience—it’s a pivotal element of the league’s ongoing international expansion strategy. The NBA has long been a pioneer in globalizing basketball, hosting games in London, Mexico City, and other international markets. However, China remains the largest and most lucrative market outside of the United States for the NBA. The 2025 preseason games in Macao could serve as a vital bridge for the NBA to reconnect with Chinese fans, rebuild its brand presence, and create new revenue streams through digital media, merchandise sales, and live event engagement.
The move to bring NBA basketball back to China comes at a time when the league is also doubling down on its presence in other emerging markets, such as India and Southeast Asia. While China remains the top priority, these efforts to diversify the NBA’s international fan base are vital as the league looks to create a sustainable global business model. In this context, the 2025 Macao games should be seen as part of a broader strategy that includes hosting more preseason and regular-season games outside the U.S., signing new broadcasting agreements, and engaging in grassroots efforts
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